YouTube is becoming the new game-changing element in every digital market industry. Every Online Advertising Agencies prefer YouTube for marketing. The fact is 100 million Indian users every day and 225 million average Indian users every month going online on YouTube for their business or their personal purpose.
Whenever you are watching your favorite TV shows and suddenly it breaks for a commercial advertisement and we feel irritated. You are not alone who are facing this situation. According to one survey, 87% of TV viewers have another screen when they are watching TV. Either they are using social media accounts or they are going for their personal purpose when commercial advertisement starts in between your favorite show. By 2025, half of the TV viewers will get unsubscribe from the paid television services because they don’t want to watch any extra commercial advertisement at all when they are watching their favorite shows. Additionally, all these TV shows are available on YouTube as well. This scenario proves that consumers have shifted to video platforms for their marketing like YouTube when they can get the power to exhibit their product very nicely. Moreover, they can get many followers for their product which will help them for their benefit.
YouTube has the most engaged database of 1.3 billion users who are watching 5 billion videos on daily basis. So, it is the best time for all the marketing industry that they should go with YouTube advertising for their product. Many brands adapted their media plans to where consumers are engaged the most and making YouTube advertisement and with this advertisement only they are making dollars.
Let’s see the reasons why you should go with YouTube advertising instead of traditional advertising:
You can easily track the results of your YouTube advertisement by optimizing adwords for video advertisement. Also, you can track the number of views of your YouTube video, amount of engagement caused for your video in terms of likes and shares and measure the performance of your YouTube advertisement with View-Through-rate (VTR). On the other side, you cannot track any details when you are going through traditional advertising.
Types of YouTube Advertisement:
There are many types of YouTube ads available on media plans of YouTube. These ads are divided into many categories like Trueview ads, masthead ads, Bumper ads, etc. Trueview ads are those types of YouTube ads that play before any particular video. There is the different time duration of this Trueview ads starting from 12 seconds to 6 minutes. Masthead ads provide high reach and awareness for the particular concept as it displays on the homepage of YouTube as the main banner for any product. Bumper ads on YouTube are the shortest version of advertisement at slots of just 6 seconds. This type of ads play before the YouTube video chosen by the YouTube user and it is the good way to complement a larger video ad campaign. Bumper ads, advertisements are shorter that consumer has to focus only on the main concept of advertising as they have to stay connected with the user or customer. Compare to all these different types of YouTube advertising, traditional advertising is not available with any another strategy. It shows a marketing advertisement for a long time so that customer can get bored and they do not show any interest to see that advertisement again.
Reach to the right audience through YouTube advertisement:
You can filter your audience based on their age, location, interest, income and many more. You can target people who are interested in your offer. Make the YouTube advertise only for those users who have typed keywords closer to the popular video on YouTube.
Cost for advertisement:
YouTube advertising provide different media plans to showcase your ads on YouTube which is beneficial for any consumers it consists the lowest package to highest package and you can earn also from views of your YouTube videos. But traditional advertising charges high for all advertisement and it doesn’t pay anything to you!!!
In the end, I am concluding that if you are going with YouTube advertising for marketing of your product, it is the best step you have taken towards the digital marketing!!!!